The Meaning of Case Study

71% of business marketers use a case study, which is a detailed story from within your company!

What is a case study and why do business marketers go for it?

A case study can be defined as a deep and detailed study of a specific thing, whether it is about a customer, a different group of customers, or a specific product. By creating a case study about this thing, all aspects of it can be analyzed, the market and its need for it can be studied, and thus the final results can be used to improve marketing activities within the company. In marketing, a case study is considered one of the important methods for understanding the behavior of individuals and the methods of dealing with companies and institutions with their audience by focusing and delving into some of the issues and problems facing the individual or company.

Case study today

Case studies are currently used as an independent strategy in marketing, or they can be relied upon as part of content marketing. Content marketing relies on providing information to customers, and trying to influence them indirectly to buy, instead of focusing on selling only.

What is the purpose of a case study?

The main objective of the practical case study is to think systematically to reach mature solutions using actual or hypothetical data similar to reality.

Sub-objectives of the practical case study:

1. Knowing and dealing with problems.

2. Collecting data and understanding the field more.

3. Discovering facts.

4. Strengthening weaknesses.

5. Stimulating quick and logical thinking.

6. Expanding awareness and benefiting from the experiences of others.

7. Developing thinking and problem-solving skills.

8. Developing decision-making skills and developing performance.

9. Developing communication, dialogue and persuasion skills.

Many companies and advertising agencies resort to case studies when they want to detail different situations in their social field, cultural environment and economic conditions to address problems or develop products. They study the evolutionary history of a specific product, company or even the advertising style. Then they reveal the methods of influencing the audience by studying their social needs, interests and motives as a member of society. Then they obtain facts related to the set of circumstances surrounding a specific situation or advertising case in particular. They also know their position in the market compared to competitors, considering that the case study method is a method characterized by depth in collecting data and trying to understand, interpret and justify it correctly.

Advantages of the case study method

• Obtaining initial information about the case to conduct further research. The use of the case study is not limited to exploratory studies, but extends to include descriptive and exploratory studies, so its importance is envisioned in identifying the causes of the phenomenon.

  
  

• Describing any topic through its study. This method also focuses on specific programs, phenomena, events, or situations, which makes the case study a powerful method that can be followed to study real problems.

  
  

• The case study provides a huge amount of information that helps researchers resort to it as a reliable source for collecting data.

  
  

• Providing researchers with the opportunity to deal with a huge amount of data and information through case study collection methods.

  
  

• Research that relies on case studies is in-depth and comprehensive of all aspects of the cases under study, as it covers all or most of the variables and not estimated results in the form of percentages.

  
  

• It gives a clear picture of the case as a comprehensive and accurate means that provides detailed, comprehensive and in-depth information about the phenomenon studied in a way that other research methods and approaches do not provide.

  
  

• The case study helps in forming hypotheses that may help in other studies in the future.

Components of the case study

1. Title of the study.

2. Executive summary, which is your summary of the case study.

3. Topic: You must choose the appropriate topic for your audience.

4. Challenge: What is the problem or challenge that the person or company suffered from?

5. Solution: How did your products contribute to ending this challenge and providing an appropriate solution to the problem?

Steps to follow in conducting a case study

There are no fixed and specific steps in all case studies. You have to look for the appropriate topic to present to your target audience..

But there are steps that will help you appear with a distinctive case study:

First: Define the topic: Define a topic that changed your company's path that you are proud of to share with your audience.

Second: Mention the target group in the case study and what exactly the problem you faced. Do not forget to link the target group of the study with the rest of your customers so that the customer feels that he is part of this study and that you are able to meet their needs.

Third: Determine the method of presenting the case study: Good writing for a case study is not complete without choosing an appropriate presentation method. There are many ways to present a case study. Choose the most appropriate and easiest method to reach the audience, including written content, visual content, and audio content.

Fourth: Support your study using data, as its presence leads to gaining the trust of customers, so be sure to always use data and statistics.

Fifth: Get your customers to participate and participate in the case study, as customer participation greatly supports the strength of the case study and increases customer confidence in your efforts. This is one of the important things that many people overlook, as they ignore the role of customers in participating in the content.

Sixth: Promoting and publishing the case study After completing the production of the case study in the required form and publishing it on the specified platform, comes the role of promoting it in the correct way so that it reaches the largest possible number of people. You can promote it by sharing it with your audience on social media.