Consumer Preferences For Croissants In Saudi Arabia
- Aman Zaid
- Jan 28
- 2 min read
Study Overview:
Coinciding with World Croissant Day on January 30, Steady Pace Consultancy studied croissant consumer preferences to help companies and entities that provide them understand their preferences and behaviors. The study's most notable findings were that 21% of the sample prefer to eat croissants regularly, 68% prefer to eat them occasionally, and 11% do not prefer to eat them for various reasons, including health and cultural reasons. You can learn more in the Saudi Arabia Consumer Croissant Preferences Study Report.
What is the preferred type or flavor of croissant for consumers in Saudi Arabia?
Consumer Preferences for Croissant Types and Eating Behaviors in Saudi Arabia
The study revealed preferences for croissant types, with cheese croissants coming in first place at 37%, followed by butter or plain croissants at 23%, and chocolate croissants at 20%.
The figures also showed that half of consumers prefer eating croissants early in the morning with breakfast, and 28% are flexible in eating them at any time of day. The percentages varied among the other preferred times. The study also revealed consumers' preferences for croissants with beverages. It was found that 39% of consumers prefer eating croissants with tea, 34% with coffee, and 10% with milk or, as some preferred, without a beverage. The percentages varied with other beverages accompanying the croissant.
Croissant Consumption Preferences in Saudi Arabia:
When consumers in Saudi Arabia were asked about their croissant consumption, 38% reported consuming croissants less than once a week, and a similar percentage reported consuming them 2-3 times a week.
34% indicated that local bakeries were their primary choice for croissants, followed by supermarkets and cafes. 49% of consumers also cited taste as an important factor in choosing a croissant, followed by freshness, bread quality, and quality.
Consumer Preference for Healthy Products in Saudi Arabia is Increasing:
54% expressed an interest in croissants baked in a healthy way and containing healthy ingredients, such as wheat or gluten-free. These are among the most prominent consumer preferences today, given the increased awareness of the importance of maintaining health and choosing products carefully.
How do consumers describe croissants in their diet in Saudi Arabia?
56% of the sample described croissants as "a snack or light meal."
The study concluded with 56% of consumers classifying croissants as snacks or light meals between meals, with similar percentages considering them desserts or complementary meals.
There was a difference in the assessment of the appropriate price of croissants, with the majority pricing them at less than 5 Saudi riyals.
Consumers' opinions differed regarding the appropriate price of croissants, with the largest percentage pricing them at less than 5 Saudi riyals, followed by 5-10 Saudi riyals.
