71% of business marketers use a case study, which is a detailed story from within your company! What is a case study and why do business...

Almarai's revenues grew by 7.2% in 2024, reaching SAR 20.98 billion. Competition in the food sector is one of the most challenging, as...

It may seem like achieving sustainability is solely the responsibility of businesses and governments, but in reality, your daily choices...

Do you make your purchasing decisions based on rational information about a product, or are these decisions mostly driven by emotion or...

Customer-centric innovation is a key component of effective service design. By focusing on customer needs and preferences, organizations...

This article was written by: Mr. Muhannad Al-Subaie Note: The opinions expressed in this article are personal and do not necessarily...

Market segmentation is an effective way to divide an audience into smaller groups based on factors such as demographics, behavior, and...

Have you ever analyzed data from your target audience and discovered new information that you didn’t expect? Data analysis is the process...

Market research is more than just collecting data, it’s your window into understanding your customers deeply—discovering their interests,...

Study Overview: Coinciding with World Croissant Day on January 30, Steady Pace Consultancy studied croissant consumer preferences to...

Have you ever wondered if the prices you see when you shop in stores or browse online are designed to influence your purchasing...

Quantitative and qualitative research are two of the most common approaches in market research to gain a deep understanding of your...